Product Marketing Associate
Full Time
Internship
Internship
Internship
1 to 3 years
Pune
About FlytBase
At FlytBase, we’re not just creating a product—we’re on a zero-to-one journey, building a whole new global category that’s never existed before.
What does that mean? We’re on a mission to unlock the world’s third dimension with fully autonomous drones. It’s the first of its kind. Therefore, everything we do requires first-principle thinking, bold experimentation, and a willingness to push boundaries.
If you’re bored of cookie-cutter playbooks and ready for something fresh, exciting (and yes, involving drones), this is your place.
Don’t believe it? Challenge us—We’d be more than happy to tell you why we’re so confident in what we’re building!
Role and Responsibilities
- Product Positioning: Develop clear and compelling product positioning and messaging that resonates with our target audience, highlighting the unique value of our drone autonomy software platform.
- Go-to-Market Strategy: Create and execute go-to-market plans for new product releases, including product launches, and sales enablement materials.
- Market Research: Conduct market research to identify customer needs, market trends, and competitive intelligence to inform product development and marketing strategies.
- AI-Powered Marketing: Leverage AI tools to optimize marketing campaigns, automate workflows, and enhance audience targeting for better ROI and scale.
- Content: Produce high-quality marketing content, including product collateral, sales presentations, case studies, and blog posts, to educate and engage target customers.
- Sales Enablement: Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively communicate the value of our product to customers.
- Customer Advocacy: Develop and maintain relationships with satisfied customers, turning them into advocates who can provide testimonials and participate in case studies.
- Analytics and Reporting: Monitor and measure the effectiveness of product marketing initiatives and adjust strategies based on data and insights.
- Competitor Analysis: Stay informed about competitors' offerings, pricing, and positioning to identify opportunities for differentiation.
- Collaboration: Work closely with product management, engineering, sales, and marketing teams to ensure alignment and successful execution of product marketing initiatives.
Best suited for candidates who
- Proven experience in product marketing for B2B software or technology products.
- Leverage AI tools to optimize marketing campaigns, automate workflows, and enhance audience targeting.
- Strong understanding of marketing principles, including product positioning, messaging, and go-to-market strategies.
- Excellent written and verbal communication skills.
- Ability to translate technical features into customer benefits.
- Data-driven mindset with the ability to analyze market and product data to make informed decisions.
- Creative thinker with a knack for storytelling.
- Self-motivated and able to work independently as well as part of a team.
- Knowledge of the drone industry or related technologies is a plus.
- Ability to adapt to a fast-paced startup environment.
How to apply
To apply, send across your CV with a cover letter to careers@flytbase.com, or submit your application below!
